- no standard information user, and,
- no standard device for browsing information
- An accessible web site does not exclude anybody due to:
- their abilities, or
- the method they choose to access the web
Accessible web sites prioritise clear content, structure and ease of navigation over frilly aspects of design, however they also need not be visually unattractive, nor are they prevented from using the latest web technologies, provided that all information is still accessible to users.